Human Dimensions of Natural Resources Conservation addresses the relationship of people to the land and wildlife. In this series, we introduce you to the subject through educational broadcasts. The broadcasts provide up-to-date academic theory and on-the-ground natural resource management examples.
Community-Based Social Marketing: Behavior Change Strategies That Work As conservationists, it seems we spend a lot of time encouraging people to "do" things like bring reusable bags when they go to the grocery store, pick up trash around campsites so wildlife isn’t attracted, or remove mud from boots or clean gear to stop the spread of invasives. Sometimes, it may feel that these efforts aren’t working as well as we would hope. So, what really works to influence people’s behavior to act responsibly? How do we instill awareness and commitment to take environmentally responsible action? In this broadcast, we will explore the principles and strategies of community-based social marketing, an approach to behavior change based in behavioral psychology and general marketing principles. We’re not talking about Facebook, Twitter, or other social media marketing. We are talking about an approach that has been successfully applied across the U.S. and the globe, including nationwide efforts by USFWS and partners to eradicate invasive species. Learn from our expert panelists how you can use behavior change strategies that work.
Director of Research Operations
Susan Burks Forestry Invasive Species Program Coordinator Minnesota Department of Natural Resources
Kaylin Clements, USFWS
Social Scientist Department of Human Dimensions Natural Resources Program Center
Who Should Attend the Series
Those working with natural resource issues and with the public, this includes conservation employees, biologists, managers, outreach specialists, outdoor recreation planners, partnership coordinators.
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Closed captioning can also be accessed through this link.
Email Questions during the Broadcast
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Linda Lufkin, Course Leader
Randy Robinson, Producer
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